Hu Bing, synonymous with global fashion and entertainment was announced last year as the first international ambassador for London Fashion Week men's. British menswear cheerleader and bridge to China’s lucrative fashion market, the Chinese top male model, also a former Olympic rower, a singer and one of China’s best-known actor, is the perfect choice for the role. While at UNBLOCK’s photoshoot, we were able to catch up with Hu Bing for his insight on fashion and LFWM.
Having attended two seasons of LFWM , and as a seasoned fashion front-rower, how does it feel between the first and second season of LFWM?
Hubing: I was a bit nervous for the first season since I did not know what to expect. I just looked at the show roster and tried my best to attend all the scheduled shows and events. It was fun, but I felt I could have done better with more preparation and knowledge of how LFWM operates, which is to promote and create a stage for British talents to showcase to the global market, especially China. For the second season I felt more at ease due to my team, my supportive LFWM team and clear objective. For future seasons, I anticipate to be more involved in promoting British brands and talents to the global market.
What brands do you consider fun?
Hubing: Well, while I was at LFWM AW16, I would say Moschino and Sibling. I could feel the energy in the air at their show, the whimsical design and colour of the clothing, and
the overall vibe between designer, models and the audience. Moschino was filled with vibrant colours and edgy fun-in-your-face pieces, which I think is fun and creative. Sibling was a different kind of fun, more of an athletic adrenaline kind of fun- the designs are always exciting and one has to be fun and full of energy to wear Sibling’s pieces.
What do you have in store for the next LFWM season? What other projects are you working on? We are always in awe with the limitless wardrobe that you showcase for each season.
Hubing: (Laughing) Each season I want to do something special, show my best and put my best effort into it. I believe I had more than 20 looks, maybe next season I will have more than 25 looks (laughing), and it all depends on my team and stylist. For the up-coming LFWM, I hope to do something special, thus I am in discussion with key brands and individuals and you would have to wait until then- once all is finalised. Other projects I am doing are TV drama series and feature films in Asia and United States.
Words ny Bryan Yong Liu & Anthony V. Cao
Photography by Linda Cooper