On the 10th November Hermès and Crazy Carrè arrived in London on their world tour. Based at the Old Selfridges Hotel, the event hosted an array of visual, tactile, palatable, and audible delights much to the privilege of their attendees.
Upon entering a circus-esque passage of billowing smoke and bright lights, visitors were treated to a range of memorable activities to the background of a music set by Neneh Cherry. Much of these activities included miniature games such as basketball, darts, and a creative twist on paintballing, eliciting an air of amusement and pleasure for those present.
Alongside these activities, various references were made to the designs and products by Hermès in manners both creative and simplistic, enabling those to appreciate their craft from a multitude of perspectives. Models draped in elegant Hermès silk adorned the space whilst perching on swings, emulating birds of paradise and appearing at one with the exotic décor, foliage and intricate silk bird sculptures suspended from above.
Projections of contemporary colourful Hermès patterns that visitors could interact with were shone against the backdrop, and a selection of placards and dainty faux tattoos illustrating wild cat motifs were distributed during the event.
Despite the notably tropical tone to the evening, the event undoubtedly remained faithful to the French origins of Hermès. The entertainment came in the form of can-can dancers where individuals could watch whilst indulging in a seemingly infinite supply of champagne and confectionary served by vendors. In merging two somewhat contrasting aesthetics alongside many activities into one event, Hermès and Crazy Carrè transcended the singular nature of thematic choices, ensuring that all curiosities were satisfied.
Full to the brim with activities that engaged with the mind and body and tantalized the eyes and taste buds, Hermès and Crazy Carrè imaginatively displayed the beauty of Hermès silk scarves in a manner that will not escape our minds any time soon.