Welcome to the Fendi airport, symbolisation is an active power. The house is celebrating the legacy by blending the classic monogram and the “Fendi colour” into the modern, athleisure style menswear: Passengers are about to be on board and flying to a fabulous world.
After seeing paparazzi’s pictures of celebrity’s “on-jets” style, there is a type of fashion while catching flights — Fendi offered the multiple solutions: ultrasound duvets, lounge suits, intarsia sweaters for the perfect comfortable and stylish holiday. There are suits and monogrammed ties for the business convenience. The multi-bags look refers to the lifestyle of this generation: chic in a multitasking environment, and everybody loves the beautifully designed items with a practical function: as in this collection everything is reversible to double the use, isn’t it smart for reducing the luggage weight but still keeping up with style? Now the funny hats are back on trend: not sure if anyone would wear the Fendi umbrella hat, but it would be a perfect eye-catching item and predictably practical in London (the weather).
Text: Gareth Chow