Jermyn Street, St James’s  SS17




A collaborative effort between all the significant purveyors of luxury menswear meet on a pop up runway in the west end. Defining the modern British gentlemen dress code for next summer. 30 brands participated included heritage names such as New & Lingwood, Turnbull & Asser and John Smedley alongside contemporary, newly arrived names Norwegian Rain, Tiger of Sweden, Barbour International, and Sunspel.


Photography By Linda Cooper