Ivy Park is an activewear brand that merges fashion-led design with technical innovation to create a new kind of performance wear. 13 Partners, in over 50 countries online and in-store. The graphic-led direction is followed by bold colour-blocking with cut-through logos and new gradient knits. With the addiction of pieces easier to wear and new fashion-led silhouette with hoodies and t-shirt. Denim is re used for casual wear pieces such as denim-knitted hoddies and joggers. The fall collection still introduced bonded satin neoprenes and high-performance ribs. New details include chenille appliqué, satin trims and unexpected logo placement in quilted textures.
Text: Federica Conti